Purrfect Trip Beverage Campaign

Cats deserve hydration that’s as wild as they are.
Purrfect Trip is a catnip-infused water designed to keep your feline friends hydrated, happy, and just a little trippy. Say goodbye to boring bowls—this drink turns hydration into a vibe.
The brand identity fuses dreamy pastels with a surreal, psychedelic aesthetic that reflects the playful spirit of modern cat lovers. From label design to social content, every piece of the campaign invites both cats and their humans on an eye-popping, tail-twitching adventure.